To overcome constrains of seamless information in crucial fields such as agriculture, education, and healthcare, Nokia has come up with Nokia Life Tools, an SMS based service, which offers wide range of information services. With this information services, Nokia aims at empowering people in taking informed decision. It will help diminishing the digital divide in the developing country.
Nokia Life Tools are currently available in 4 countries – India, Indonesia, China, and Nigeria. Nokia has partnered with the respective country Government and private enterprises to bring together a rich ecosystem to deliver localized & personalized information directly to consumer on Life Tools-enabled mobile devices. In association with Maharashtra State Agricultural Marketing Board (MSAMB), Nokia launched the service first in Maharashtra in 2008. Later, it extended its reach to many more rural areas in India.
The service is aimed to inform users about core topics such as agriculture and education without access to the internet, via SMS at a low cost.
Let us now look peep into the important areas catered by Nokia Life Tools:
Nokia Life Tools Agriculture:
- Provides information on seeds, fertilizer, and pesticides via mobile phone to increase productivity
- Provides information about the weather conditions (temperature, rainfall, wind condition etc)
- Provides market prices of different crops
Tools delivers precise commodity prices on from a network of 291 local mandis (market yards). Farmers need not travel long distances to get these details. The Tools will help them save time and money.
Agriculture service offers a choice of 2 plans.
Rs 30/month, basic plan is available across India at Rs 30/month. It provides daily weather updates and relevant agriculture-related news, advice and tips.
Rs 60/month, premium plan will be available in 10 states and provides the closest market prices for three crops chosen by the subscriber, as well as weather, news, advice and tips.
Nokia Life Tools Education
- Provides education services such as English learning, general knowledge, examination result etc
- Provides test and exam preparation tips and advices for different curriculum
- Provides career information and tips to aspiring people
Nokia Life Tools for education has tied up with IGNOU. According to the partnership, IGNOU will provide study material and certificates for people enrolled for the course.
Nokia Life Tools Entertainment:
- Provides astrology, ringtone, wallpaper
- Provides news and cricket updates
Nokia Life Tools Healthcare:
The Tools will focus in three areas majorly.
- Mother and child care (for pregnant women and infants)
- Health and fitness for both men and women
- Health topics related to diabetes, heart diseases, etc
Language support -
Marathi, Gujarati, Punjabi, Bengali, Kannada, Tamil, Malayalam, Telugu, Hindi, and English
Phone support –
Nokia 2323 classic and Nokia 2330 classic were the first two supported devices.
Nokia Touch and Type C2-03
Nokia Touch and Type C2-06